Amazon payment service according to PayPal model
The Amazon payment service is hardly different from the PayPal approach. The US company also wants to act as an intermediary between companies and customers. If online merchants have integrated the Amazon payment service into their system, customers who have deposited their credit card data at Amazon can click on an Amazon button to complete the payment. Customers do not have to create a new user account or enter the credit card data again. Rather, the credit card account deposited with Amazon is charged with the respective amount. Like PayPal, Amazon wants to charge a fee for its payment service per transaction.
PayPal monopoly gets real competition
According to the US company, online merchants who choose the Amazon pay service would have access to more than 240 million active members. With its payment service, Amazon represents a real competition with PayPal, which according to its own data currently has some 230 million customer accounts. Critics warn that the initiative of Amazon equals a data gathering offensive. However, the Group defaulted: only the respective amount would be transferred during the transaction.
Online retailers benefit from higher conversion
In order to get the payment service out of the test runs, Amazon must find companies that accept such transactions. How many partners have already been acquired is still unclear. The arguments, however, according to Amazon clearly for the new payment service. In particular start-ups and SMEs could significantly increase their conversion. If the corresponding button is integrated into the website, small and unknown traders could also win over customers who would not actually leave their credit card data to an unknown or inexperienced company.